Mascara. It’s non-negotiable for a lot of women, taking eyes from barely there to powerful peepers. It darkens, lengthens, thickens, and some even curl, gloss, strengthen and multiply those lashes. But, have you ever taken a close look at what’s in most conventional mascara? It’s more often than not chock full of none too healthy ingredients, including triethanolamine, parabens, diazolidinyl urea, BHT, coal tar, petroleum based ingredients, ethyl acetate and more, giving rise to concerns about cancer, allergies, immunotoxicity, endocrine disruption and reproductive toxicity.